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Beauty Ingredients Matter

Photo credit: Dwayne Turner   We take our mission statement, “…committed to using the purest plant-based ingredients for healthy skin care,” seriously. That’s why we’re adamant that beauty ingredients matter. Our goal is to be as transparent as possible. We want you to rest assured that we source the purest, organic and/or wild-harvested, ingredients we can find. We research wholesalers, read every page on their website, request samples, and call them with additional questions. We vet them thoroughly before we place an order. Click here to read about the plant-based ingredients we use to formulate our collections. And we added a little fun fact about each ingredient.

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Unlocking the Mystery to Exotic African Beauty

Photo credit: Ian Kiragu   Iman. Waris Dirie. Liya Kebede. Alek Wek. Agbani Darego. Fatima Siad. African women have been revered for their exotic beauty for hundreds of years. What are their secrets for caring for their skin while living on a continent that gets the hottest summer climates and the highest sunshine duration (translation: extreme UV exposure)? Throughout history, African women have cared for their skin with natural ingredients, like plants and fruits, provided by the environment. For centuries, radiant skin was a sign of health, so moisturizing was a vital factor in African women’s skincare. That belief still holds true today. Although the women of the various regions (north, south, east, and west) of Africa rely on different...

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