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Why Black Women Should Double Down On Black Beauty Brands Now As An Act Of Resistance

Photo credit: Christina Morillo   Clean beauty sales are experiencing a forty-two percent growth. Prestige clean beauty is up eleven percent. This trend is projected to reach $22 billion in sales by 2024. In the age of wellness, social and eco consciousness, clean beauty is increasingly popularized by the mainstream beauty industry. With clean beauty sales soaring, why is the beauty industry lagging behind in providing cleaner, less toxic products for Black women? Less than one-quarter of products marketed to Black women are categorized as low toxicity. In 2020, the “call-out culture” forced the beauty industry to face a national reckoning that magnified its racism and lack of representation in all aspects of beauty. This is why Black women should...

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